Brand Identity Design + Styling
Graze Grayson
A charcuterie Collective.
Leah Lorton is the woman behind Graze Grayson and SoCal-based charcuterie collective of curated boards, delicious boxes, and grazing tables. She names her business after her two little nuggets that bring nothing but sunshine and spice to her life. They inspire her to create these delicious boards, boxes, and tablets with nothing but love every day!
Leah and I connected in a small business giveaway last month through Small Business Connect OC as faith would have it. I love having the opportunity to work, collaborate and support local small businesses.
ApproAch + Process
From our first conversation to kick off this project, the message was clear the intent for the brand was to support the deliciousness that is Graze Grayson in every board, box, and table Leah creates, never to overshadow but always to complement her offerings.
Before
Leah wanted an elegant theme and to carry over a natural organic look from the original vision for her look and feel.
Current
We created variety and flexibility for the logo treatment to work with many different marketing materials while presenting them as a collection.
Marketing Collateral
The collateral designs have an elegant farmhouse feel that carries through with a designated color palette and icon and accent pattern collection you’ll see in the examples shown below.